Brand Guidelines

The brand guidelines is intended as a practical toolkit for the application of the visual identity, specifically the logotype, typography and colours.

They should be be used as a tool to share with anyone working on the visual / creative direction of the brand for future campaigns, or design work. It will inform everything from application to website, social channels as well as digital and printed marketing collateral.

They serve several important purposes, including:

• Brand Consistency: They ensure that Artcoustics visual and messaging elements remain consistent across all communication channels. This consistency helps to establish a strong and recognizable brand identity.
• Design and Visual Identity: They define the rules for logo usage, typography, color palettes, and imagery to maintain a cohesive and visually appealing brand presence.
• Messaging and Tone: They specify the voice, tone, and messaging style, helping to maintain a consistent brand personality and ensuring that communication aligns with the brand’s values and mission.
• Logo Usage: They provide instructions on how to correctly use and scale our logo in different contexts, including digital and print media.
• Typography: They define the approved fonts and font sizes for various applications, such as print materials, websites, and social media.
• Color Palettes: They specify the primary and secondary color choices and provide color codes (such as Pantone, CMYK, and RGB) for use in different media.
• Imagery and Photography: They include guidance on the types of images, illustrations, and photography that align with the brand, as well as any specific image treatments or filters.